Growth Planning
Key things I’ll help you work on in my initial 3-part GROWTH programme:
- Business performance – Am I getting the most from what I have?
Where do I want to be by this time next year? How am I going to get there? What are my current clients/customers worth? What are my key dashboard indicators? Where does my best business come from? How to make forecasts work (and achieve them consistently)? Am I getting the most from my team and/or those around me?
2. Business Positioning – Why do we exist and what makes us successful?
What makes us better, different and special? What’s our angle and what makes us the best at what we do? What’s our actual market? Who are we most likely to appeal to? How can I get my message across? What tools should I be using? How do we want to be perceived in our field?
3. Business Development – How can I get more of the business I want?
How can I raise my profile? How much new business do I need this year? Where’s it going to come from? What would a good result be? What’s my connector base look like? How do I get in front of more of the right people? How am I going to avoid doing too much for free?